According to the source: Friday Jan 16, 2009, T-Mobile launched their new commercial. It was shot at Liverpool station in London.
They used 400 dancers and 10 hidden cameras. No one but the station employees and dancers knew what was going on... It was aired on YouTube and TV and you can see the number of passers by that shot what they could with their mobile phones.
Bob is a stray dog living in a small park in Campinas - a city near Sao Paulo, Brazil. He had several foster parents: all the people who used to go this park.
One day the City Animal Services Department removed Bob from the streets taking him to a canine shelter. His foster parents protested and Bob came back... with a welcoming party!
On the banner: "Bob - many 'parents', just one Love" http://noticias.uol.com.br/album/090217_album.jhtm?abrefoto=35