Tuesday, July 21, 2009

Cog - Honda Accord commercial

The 2 minute commercial, entitled "cog", uses over 85 individual parts of the Honda Accord which precisely and intricately "knock on to" and interact with one another to form a complex chain reaction which lasts until the car is finally revealed.
It was produced without the use of computer or digital tricks, done in real time exactly as shown. The recording required 606 attempts.
In the first 605 attempts was always something minor that didn't work out. The team spent weeks recording, day and night, and they were almost giving up but the mutual support kept them together.
The recording cost 6 million dollars and took 3 months to finish, including engineering planning to complete a single sequence. This commercial won CLIO Awards, 2004 (Gold) for Automotive

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